Visual Identity
As the European B Corp Community continues to grow, B Corps needed a way to connect. In response, the B Community platform was created. With mainstream social platforms increasingly stoking division, the B Community platform provides a space to collaborate, share and learn. After a successful pilot involving Spain, France and Portugal, the B Community platform was ready to expand and required a dynamic visual identity that reflected the projects goals and improved user experience.
The guiding concept speaks directly to the goals of the B community project and provided a strong foundation for the platform’s visual identity. Creative coding produced the generative graphics used throughout the identity. The graphics loosely portray a topographical map, merging and interacting to represent collaboration across borders. The movement depicts transition, growth and connection, all characteristics of the B Community project.
The B community platform is driving collaboration within the organisation, with over 2000 members sharing knowledge and resources. Members are forming collective action groups and participating in both local and global events, whether in-person or online. Additionally, the B Community platform has played a pivotal role in B Corp Month which unites companies across 96 countries and 162 industries to show how the B Corp community is moving business forward.
“Working with Myla was a great pleasure. Myla's creativity and design expertise transformed our newly founded community platform into an eye-catching and engaging digital space for our community members from all over Europe. Her working style is quick, proactive, and efficient, and she continued to demonstrate great flexibility throughout the project. We would work with Myla any time again!”
Gudrun Drexler
Senior Communications Coordinator
B Lab Europe